DEMO REPORT
info about the test
- category: electronics
- country: United States of America
- language: en_gb
- date of launch (generating the link): 2016-07-25 09:18:47
- date of report: 2016-09-14 10:08:40
- sample size: 160
- gender: 50% female, 50% male
- age: 50% younger, 18-39, 50% older, 40-99
part 1
LSS | HI YES |
YES
NO
|
HI NO | LSS |
44.4%
|
4.4%
|
||||
24.1%
|
2.2%
|
||||
39.9%
|
4.9%
|
||||
57.6%
|
2.1%
|
||||
54.9%
|
6.9%
|
||||
44.7%
|
5.7%
|
43.7%
|
4.9%
|
||||
56.6%
|
2.8%
|
||||
21.4%
|
5.0%
|
||||
60.8%
|
5.6%
|
||||
18.0%
|
6.5%
|
||||
60.6%
|
4.9%
|
CERTAINTY
implicit & emotional
THE COLOR CODE - reflects the strength of an attitude. In average, the higher the speed the more certain respondents are about their opinion.
HIGH CERTAINTY
MODERATE CERTAINTY
LOW CERTAINTY
LEVEL SCORING SYSTEM (LSS) - indicates an implicit ranking with levels from 1 to 9 – represents more granular ranking of the CERTAINTY. The higher the number the more certain respondents were when providing the answer.
HI YES/HI NO – indicate how many respondents were HIGHLY CERTAIN of their own opinion when they either agreed (followers) or disagreed (rejectors) with the statement.
OPINION
explicit & rational
THE BARS - Indicate how many respondents agreed (left bar) or disagreed (right bar) with the statement. The gap between the bars represents undecided respondents.