DEMO REPORT

info about the test
  • category: electronics
  • country: United States of America
  • language: en_gb
  • date of launch (generating the link): 2016-07-25 09:18:47
  • date of report:  2016-09-14 10:08:40
  • sample size: 160
  • gender:  50% female, 50% male
  • age:  50% younger, 18-39, 50% older, 40-99
total sample gender break age break
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part 1

LSS HI YES
YES
NO
HI NO LSS
Samsung
5
44.4%
44.4% 
90.1% 

 4.4%
 8.6%
4.4%
5
Luxurious
3
24.1%
24.1% 
89.7% 

 2.2%
 8.8%
2.2%
3
is on its way up
5
39.9%
39.9% 
90.2% 

 4.9%
 8.4%
4.9%
7
Innovative
7
57.6%
57.6% 
93.7% 

 2.1%
 5.6%
2.1%
4
Gives me freedom
7
54.9%
54.9% 
88.2% 

 6.9%
 10.4%
6.9%
7
For me
6
44.7%
44.7% 
88.7% 

 5.7%
 9.9%
5.7%
7

Apple
5
43.7%
43.7% 
88.8% 

 4.9%
 9.6%
4.9%
5
Luxurious
7
56.6%
56.6% 
91.0% 

 2.8%
 8.3%
2.8%
3
is on its way up
2
21.4%
21.4% 
88.6% 

 5.0%
 9.3%
5.0%
5
Innovative
8
60.8%
60.8% 
88.8% 

 5.6%
 9.8%
5.6%
7
Gives me freedom
2
18.0%
18.0% 
87.1% 

 6.5%
 11.5%
6.5%
5
For me
8
60.6%
60.6% 
88.7% 

 4.9%
 9.2%
4.9%
5



legend

CERTAINTY

implicit & emotional

THE COLOR CODE - reflects the strength of an attitude. In average, the higher the speed the more certain respondents are about their opinion.

HIGH CERTAINTY

MODERATE CERTAINTY

LOW CERTAINTY

LEVEL SCORING SYSTEM (LSS) - indicates an implicit ranking with levels from 1 to 9 – represents more granular ranking of the CERTAINTY. The higher the number the more certain respondents were when providing the answer.

HI YES/HI NO – indicate how many respondents were HIGHLY CERTAIN of their own opinion when they either agreed (followers) or disagreed (rejectors) with the statement.

OPINION

explicit & rational

THE BARS - Indicate how many respondents agreed (left bar) or disagreed (right bar) with the statement. The gap between the bars represents undecided respondents.

69%
21%
DECLARED
"YES"
DECLARED
"NO"