iCode™ as a technology is a combination of neuroscience and psychology. This renowned and so-called Smart Test, enables more accurate measurement and management of the dynamics of emotions, opinions and needs of employees, clients or consumers. It is possible thanks to the Confidence Index located inside.
iCode as a ’Do-It-Yourself’ Platform is your creation and analyzing zone. It’s a place where you can build, modify and run online Smart Tests, and after completion of the fieldwork, you can automatically go straight to the results and squeeze the most out of them.
Customers think one thing, talk to their friends and tell them another thing, yet do something else. How can you be sure what will drive your customers’ future decisions?
Study people’s true intentions!
The cost of using iCode can be minor when compared to the future benefits of making the right business decisions. Your consumers’ decisions may not always be rational. It’s good to be conscious of this phenomena and take advantage of it. Find a way to your consumers’ hearts simply by hearing their inner, non-conscious, yet decisive voice.
Fast answers indicate strong and easily accessible attitudes which have the highest potential to influence consumers’ behavior.
On the other hand, slow answers suggest that consumers are not certain about their own attitudes or they have not made up their minds yet.
Slow answers are provided with strong doubt or disbelief and are less likely to drive consumers’ actions.
iCode has the form of a short online survey, where the Response Time measurement was applied to reveal instinctive reactions, enhancing our understanding of consumer behavior.
It’s a device agnostic solution, which allows your respondents to fill in the survey on smartphones, laptops or tablets. Thanks to redirect links, you can effortlessly connect any survey to your Smart Test. You widen the spectrum of your insights when combining methods!
Business issue: The marketing team was searching for any other vital factors beside effectiveness, that might drive consumer purchase behaviors in the baby wipes products category. To improve their current communication strategy, they tested a list of statements describing an ideal product and used Reaction Time measurement, which helped them understand consumers’ emotional motives and drivers.
Client's industry: Baby wipes products
Sample: 180 women
Business issue: Together with our partner research agency we conducted a study comparing the top mobile phone brands to assess their true image. We measured how certain people were when answering the key attributes reffering to the category.
Client's industry: technology
Sample: 173 respondents
Business issue: The client’s team prepared new versions of the package for their main product and was eager to identify which of them would perform best. The goals of this test were to find out if these changes were noticeable on an emotional level and to understand the real value of changes made to the package.
Client's industry: FMCG
Sample: 160 respondents
Yes, you can add up to 20 additional questions before and after the implicit survey with no additional cost. iCode™ controls the data collection and presents charts for gender and age only, all other answers will be available in the respondent level data in an excel file.
Currently iCode™ does not provide any fieldwork solutions. Setting up fieldwork is the part of the research process that has to be handled by the User. Of course, iCode™ will provide you with all necessary details to set up the survey on your own or via a panel provider (for more info see: “How to use redirect links” in the HELP section in your account).
iCode™ bridges traditional declarative answers with emotional certainty of opinions, so you always get two measures in one survey. You can ask your traditional questions via iCode and on top of that you will also see the response time reactions of your respondents. The other way to integrate traditional research with the iCode module is to incorporate it in your protocol via redirection links. In the same way a Panel provider can easily run or incorporate an iCode link into any other survey.
iCode™ questionaries can be applied to all surveys where emotional aspects are important. On the platform you will find ready to use designs that will help you to quickly set up a test for brand image, product design, videos & commercial, individuals’ image (people and brand ambassadors) and concept testing. Nevertheless all instructions can be modified and the survey creator is flexible enough to test much more such as: brand assets, customers’ or employees’ needs, photo appeal, DVD or magazine covers, Point of Sales materials and many more.